The WeBLinks Newsletter: Focus on Increasing Business As the holidays end, vacations have been taken, and students have returned to school, now it is easier to focus on your business.  Have you set new "end of the year" or "next year" goals? If you are considering adding a web site to your business arsenal, or perhaps you have a web site but aren't sure how to maximize it's potential for generating new business, it would be beneficial to take our upcoming class.  We will be discussing important topics that provide insight to frequently asked questions by businesses that we have worked with.   At Cassara Systems, we understand the importance of Search Engine Optimization and Marketing (SEO/SEM) - the act of marketing your website using the internet.  Several organizations will receive free personalized advice as examples. Consider the following questions:    Is my business producing enough revenue?    Am I retaining clients?    How can I market my business?    Why do I want spiders to crawl my web pages?    Is my website in the Google "sandbox"? A Variety of topics will be covered in our upcoming class In our class, you will learn about Google Statistics and how statistics can assist you in setting conversion goals, as well as AdWords campaign development.  We will explain which of the search engines we feel are really important.  Time is only one possible factor Google may be using to determine your page rank. Learn why keywords are important to a web page and why too much is bad.  We will introduce the class to our 24/7 sales person.  Learn new ideas to direct customers to your website.  We will reveal our "secrets" why a newsletter or "BLog" or even an article about yourself may be a marketing tool you're missing.  Learn ways to avoid customer attrition. These are a just a few of the topics that will be covering during our class.  Are you getting excited?  We will be awarding prizes to the first 50 persons that register for our class and attend.  Look for the specifics during the first week of  January, 2008 to get details and register early.   They will be posted on the website. ** You won't want to miss it! ** Be Sure to Consider A Content Management Website At Cassara Systems, we provide content management websites to meet your specific business needs, and our WeBLinks framework includes an administration interface which is both user friendly and unique and helps us develop sites so quickly.  Please contact us to discuss developing a website that will work for your business. Click here to contact us about a website proposal.  Ask about our Gold Key Club.  We offer an incentives program when your referral completes a web development contract. TIME IS MONEY. WE CAN SAVE YOU BOTH!!