Cassara Systems Free Marketing Information tips may assist your organization in your effort to increase traffic to your web site.  Whether you are considering website development, or have an existing web site, your organization will certainly benefit from using this FREE Marketing Information to increase your repeat visitors while targeting visitor conversions (if applicable), participation and registration. Web sites need to be promoted in order for people searching on the internet to find them.   It is possible that your organization may be competing with MILLIONS of other web sites offering the same information or products.  To find out how much internet competition you have, perform a search using a description that classifies your business or product (your keywords), and you will see your competition.  We hope that this marketing information will assist you in standing out from the competition. Register for the Cassara Systems Newsletter to receive additional Marketing tips Free Marketing Informational Tips provided by Cassara Systems, Inc.      Free Marketing Information tip #1 - Keep web content Fresh and Useful:  Make changes to your sites web pages often.  The search engines like Google will consider your web site abandoned and will drop your site from their index if it remains unchanged.  Your target audience will frequent a web site that provides useful, interesting, high quality content that is updated frequently so the user can look forward to new information.  It is possible that your site may gain a relevant link from businesses.  You may even get a mention in a BLog.   Free Marketing Information tip # 2 - Offer Web Site Visitors Signup Opportunities: Every  web page is an opportunity to offer your visitors a unique offer, whether it is a newsletter, a give-away of product, or a discount on services.  Don't miss out on this chance to track what your visitors consider valuable and give them what they are looking for from your site. Free Marketing Information tip # 3 -  Don't Waste Keyword Opportunities:  The search engines like Yahoo! often use the title and description meta tag in the search results page and encourage visitors to go to your site. Titles should have between 40-60 characters including spaces, and a keyword phrase at the beginning of the title. The title is very important and the search engines use it to determine site relevancy.  Create a description that includes keywords and is no longer than 250 characters including spaces.  Don't overuse the same keyword over and over as your page might be penalized for this spamming and may even be omitted from the search engine indexes.  Wordtracker is one popular program that can be used to discern whether your keywords are  typed into search queries (typically within last 6 months). Free Marketing Information tip # 4 -  List Web site News and Include a Video:  Send out informational emails (video email are popular item) to let your customers know about special offerings, news, and specials you're offering.  Provide a link to the page that references these ideas or items.  For example, a flower company could offer decorating tips, a sign company should offer new uses for their products and maybe where to place signs for best effect, an insurance company could do a special each month on one of their products and what it can do for you, etc.  Free Marketing Information tip # 5 - Offer Web Site "Purchase Now" Incentives:  A customer that feels special, and is being offered an incentive is more likely to make a purchase from your business over a site that offers a comparable service  but no discount or incentive. Placing a coupon on your site that outlines specials or discounts.   If you have a brick and mortar (physical store location), offer a discount, gift or service for customers to promote using the web site. It saves you time for people to use the web site, so it's worth a small cost to you. Free Marketing Information tip # 6 -  Market Web Site with Paid Sponsored Ads: A paid marketing campaign such as Google AdWords  or Yahoo Sponsored Search can give your site prime placement in the return pages but is dependent on the price you are willing to pay for keywords. With Google AdWords, targeting by location is possible if you have an area you want to market to.  Sponsored ads are placed on the top right side of all Google searches that have your keywords for the budget that you set up with them. This option will cost you money, but can yield profitable returns. Free Marketing Information tip # 7 -  Give away Freebees with Website URL: Put your name and URL (web link) on items that you are giving clients, such as pens, magnets, penlights, flash drives, key chains, snow scraper, highlighter, and many others. This will continue to brand your business long after you have given them away.  Giving away items that people can use in their daily lives and it will likely be seen by others.  Free Marketing Information tip # 8 -  Network to Place a Face with your business:  Join every group that you can that will list you on their web site, every Chamber of Commerce, every business group that you have time and money for.  Getting related links  to your web site helps show that you provide valuable information to others.  Over time this link building should help increase your value and PR (Page Rank) by Google and the other search engines.   Free Marketing Information tip #9 - Direct Mail Offers Sell Your Website:   Post card campaigns are an additional marketing tool for your business.  Be sure to include your web site URL and mention that you offer a discount, gift or service if they visit your site with a discount code and make a purchase or sign up for a special offer.   Giving web site visitors incentive to visit your web site as if it provides useful information or a product that a visitor may purchase now or in the future, they may bookmark your web site. Free Marketing Information tip # 10 - Volunteer Yourself for Community Service:  Volunteer for any kind of service where you help people or animals. Do it because you want to and like helping, but realize that sometimes you actually get recognized for it by businesses, and the local community.  It is a  great way to meet people and find new prospects. Free Marketing Information tip - # 11 - Give Referrals to Get Referrals:  Help your customers think of potential referrals using association tools.  For example, perhaps you are a car buff, if you asked your those your customers (they know you love cars) if they knew anyone that drove a corvette, they may say no but the asking of the question may reveal to them a list of people in their social network that own comparable sports cars.  This starts the mind thinking outside that small circle of friends and family (a list typically known to be exhausted).  It is good to offer referrals to your associates and offer incentives for associates return referrals. Free Marketing Information tip # 12  -  Don't SPAM Search Engines by Web Site Over submission:  Submit your site to Google every month along with all the other major search engines and any other site that will list it.  Submission to search engines and relevant directories will help your web pages get indexed in the search engine databases.  Submitting your sitemap to the search engines is a good idea as it gives the search engine the latest map of your website. However, over submission will be considered spamming and may cause penalties and even removal of site from the indexes.   Free Marketing Information tip # 13 - Write Interesting Targeted Articles with Web Site Link:  Submit articles to journals, magazines, newspapers that are relevant to your business and the link back to your website will be a source of targeted traffic.  They were interested in the article and chances are they will click on the link to your website to find out more information. Free Marketing Information tip # 14 - BLog, BLog, Blog:  Writing a BLog that is relevant to your business is one additional way to bring traffic to your web business. Some BLogs (web logs) have polls, and visitors can vote.  Additionally, the BLog site may allow visitors to leave comments.  Many BLogs  (example www.Blogger.com) offer a live feed via a widget that can be placed on your local computer for receiving updates for the BLog site.  Free Marketing Information tip # 15 - Submit your URL to Directories:  Don't forget to look for and submit your web site to relevant directories for possible listing in the directory (a submission does not guarantee a listing).  This increases your links and directly affects your PR (page rank) or listing order on all search engines. Again, this is just the beginning! CLICK HERE FOR MORE FREE INFORMATION ON INTERNET MARKETING with current CSI Specials Cassara Systems, Inc. 800.898.3009 P.O. Box 1479, O'Fallon, MO 63367

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