6 Areas of Internet Marketing
This article will explain the 6 Areas of Internet Marketing as we see them. Then
we will explain how the new Google update has affected our strategies and what
you need to do to keep or attain the ranking that you want.
1) Search Engine (or web site) Optimization (SEO).
This is made up of several areas:
a) choosing your keywords – finding most searched but least used
b) keyword placement on your page
c) the problem with most templates
d) Should you use text or images?
e) The color text you use affects your ranking
e) To use Flash or not to use Flash?
f) Remembering where you do business
g) Every page should be a “Home” page
h) Create a page for every service or product that you offer
i) Sitemaps (on and to your other pages and an XML sitemap for Google)
j) Navigation on and organization of your web site
k) Levels to your web site
l) Google Analytics
m) how to use your “catch phrase”
n) Last but not least – changing your web pages often
2) Internet Advertising
a) Free Ways to get your message out
b) Search Engine advertising (PPC – Pay Per Click)
c) Social Media advertising (PPC or PPI – Pay Per Impression)
3) Writing – be prolific and make yourself the expert
a) Blogging
b) Writing Articles
4) Newsletters (another form of writing, but more trackable)
a) How to start an Email List
b) Have a registration page – and give something valuable for free!
c) Don’t overwhelm or underwhelm
d) Use humor
e) TRACK, ANALYZE, ADJUST
5) Video and movies
a) Why make videos and movies? Because you’re making LINKS.
b) Why make more videos and movies? People need to see you to trust you.
c) Why (again)? People need to be exposed to you 6 times to buy from you.
b) What to do for those camera shy or “never good enough” people
c) Voice over works, too.
6) Search Engine Marketing
This also encompasses a myriad of strategies:
a) Updating your pages regularly.
b) Trusted server (have any clue if yours is?)
c) Why most templates are bad.
d) Adding pages (adding links)
e) Adding URL’s (adding links)
f) Adding links (Duhh!!)
a) Video & movies
b) Articles
c) Blogs
d) Social Media
e) Other related, relevant sites
g) Compare yourself to your competition through Competitive Analysis tools and
use their linking strategies!
Ask about our free Competitive Analysis Tool - email us and we'll send it to
you.
This tool is made for anyone and everyone to help you gather useful information
to use to improve your rankings.
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